PORTFOLIO
Campaign & Marketing Projects
Egyptian Biosecurity Conference – Integrated Event Campaign
A region-focused conference developed for the Middle Eastern market to strengthen Neogen’s presence within the animal safety sector.
The challenge was to incorporate culturally relevant Egyptian elements while maintaining strict adherence to global brand guidelines.
Using Neogen’s core green palette, I created layered landscape visuals inspired by the Egyptian environment, subtly integrating regional references while preserving brand integrity. The visual system was rolled out across invitations, agenda booklets, branded lanyards, ten roll-up banners, a large-format stage backdrop, and certificates to ensure a cohesive experience across all touchpoints.
The event was positively received and supported regional teams in strengthening client relationships within the Middle Eastern market.
Mycotoxins Harvest Campaign
The Mycotoxins Harvest Campaign was an integrated marketing initiative designed to promote Neogen’s agricultural services during the critical harvest season, supporting crops such as wheat, corn, and rye.
The challenge was to communicate complex technical services in an engaging and accessible way while maintaining strong brand consistency across multiple touchpoints within a time-sensitive window. I led the creative development and execution of the campaign, producing a coordinated series of email communications, targeted social media content, and supporting materials for a dedicated industry event.
The campaign delivered a cohesive multi-channel presence that strengthened brand visibility and supported engagement with key stakeholders across the agricultural sector.
Rock the Nile - Annual Event
Rock the Nile was a large-scale annual live music event created to support charitable causes under Harleys, part of Beatbox Leisure. The campaign required a cohesive visual identity to promote a full day of family-friendly activities, including a charity bike run, live entertainment, games, and fundraising initiatives.
I led the design and rollout of a comprehensive suite of digital and print assets, including social media content, promotional flyers and posters, event menus, signage, pop-up banners, and branded materials for stalls and activities.
The event successfully raised nearly £2,000 for Cash for Kids, with the cohesive campaign visuals helping drive attendance, engagement, and charitable contributions.
Brand & Visual Systems
During my time at Neogen and Kersia, I developed a wide range of printed materials, including brochures and flyers, showcasing product portfolios across the dairy and biosecurity sectors.
Following the acquisition of Neogen’s animal safety division by Kersia, I was responsible for rebranding these materials in line with Kersia’s visual identity. The key challenge was to retain the established layout structure while adapting it to align with Kersia’s strict brand guidelines, ensuring consistency without compromising clarity or technical accuracy.
By thoughtfully integrating Kersia’s core brand elements, including the butterfly motif, updated colour palette, and distinctive shape language, I created a refreshed and cohesive visual system. The final outcome successfully positioned Neogen within the Kersia brand framework, delivering a modern, unified look that strengthened brand recognition and ensured a seamless transition across all collateral.
Violeta Skinner Jewellery
This freelance project was a complete rebrand and brand build for Violeta Skinner Jewellery, transforming her handmade hobby into a modern, cohesive business identity.
Violeta began creating jewellery as a personal passion before turning it into a full-time venture, requiring a brand that reflected the quality and individuality of her work while positioning her confidently within a competitive market.I led the full branding journey from concept to launch, developing a cohesive visual system applied across logo design, print collateral, packaging, vehicle graphics, and a fully functional e-commerce website (violetaskinnerjewellery.co.uk). Each touchpoint was carefully aligned to create a consistent and professional brand presence both online and offline.
The key challenge was shifting perception from hobbyist to established brand, balancing a handcrafted feel with a refined, contemporary aesthetic while maintaining consistency across platforms.
The outcome was a unified and scalable brand identity that strengthened recognition, elevated the business, and aligned seamlessly with her long-term vision.
Exhibition & Large Format Graphics
During my time at Neogen and Kersia, I designed large-scale event and tradeshow graphics for both European and global exhibitions, including backdrop booths, podium wraps, and supporting display materials.
A key challenge was designing with the viewer in mind, ensuring messaging was clear, impactful, and legible from a distance. This required careful planning around booth specifications, including shelving, screens, and furniture that could affect the final layout. By collaborating closely with event organisers and working to precise stand dimensions, I ensured each design was tailored to its physical environment.
The final stands were visually striking and successfully differentiated the brand from competitors, attracting increased footfall, generating stronger engagement, and contributing to lead capture and sales opportunities.
Digital & Website Design
Rainbow Glass Studios Website
Rainbow Glass Studios is a stained glass company based in Prestwick, specialising in bespoke craftsmanship and restoration. I have been leading the design and development of their website, creating a platform that showcases the company’s heritage, expertise, and extensive portfolio of work.
The project involved building a clear, visually engaging structure that highlights the detail and artistry of each piece while ensuring the site remains easy to navigate and user-friendly. One of the key challenges was translating the intricate, handcrafted nature of stained glass into a digital experience that felt both contemporary and authentic to the brand.
This long-term project, developed over the past few years, is now in its final stages, with the website set to launch soon, providing Rainbow Glass Studios with a refined online presence that reflects the quality and craftsmanship of their work.
Beatbox Leisure Website
Beatbox Leisure is an entertainment company managing four bar and nightclub venues across Ayrshire. I was responsible for the design and development of their main website, creating a central digital hub that connects users seamlessly to each individual venue site.
The project focused on delivering clear navigation, strong and consistent branding, and an intuitive user experience that allows visitors to quickly access venue-specific information, events, and updates. A key challenge was ensuring the parent brand felt cohesive while still allowing each venue to retain its own distinct identity.
The result is a streamlined and engaging platform that strengthens the overall brand presence and provides a clear, user-friendly gateway to the wider Beatbox Leisure portfolio.
Motion
During my time at Neogen, I expanded my skillset into motion design, creating animated social media and paid advertising content to support a genomics and food safety magazine campaign. I developed engaging motion graphics using Adobe After Effects, translating complex scientific messaging into visually compelling and accessible content tailored for digital platforms.
A key challenge was quickly learning and applying new motion design techniques while ensuring the animations remained aligned with brand guidelines and campaign objectives. The campaign successfully increased engagement, with motion posts generating higher views and interactions compared to static content, ultimately strengthening the company’s online presence and reach.
